Starbucks is making a play for cold brew, the company’s first foray into the coffee market since 2009.
The new Cold Brew coffee blends are priced at $7.99 for 750ml cans and $9.99 per 750ml case.
Cold brew coffee is considered a healthier option for those looking to cut back on their caffeine intake.
It is the first time Starbucks has offered a cold brew cup, which the company describes as a rich blend of roasted, ground coffee beans and sugar that is infused with flavors like chocolate, cream and vanilla.
The company also is offering the new Cold Shredded butter coffee, which is flavored with coffee flavorings, but is not infused with flavor.
The coffee cups are also available in a range of flavors, including vanilla, blackberry and cinnamon.
The Cold Shrubs are the latest in a line of new products for Starbucks.
Earlier this year, the coffee giant launched a new line of cold brew teas and coffee capsules.