Starbucks has announced that it will start offering its hard coffee at a lower price than regular Starbucks drinks.
The new price cut will be in place for all soft drinks starting Tuesday.
For the past several years, Starbucks has made its soft drink prices cheaper than regular, but the company said this year that it is increasing the price of its premium soft drinks by 50 percent.
“This is part of our commitment to providing a better customer experience for our customers,” Starbucks spokeswoman Jennifer Teney said in a statement.
It is also a way for customers to try out Starbucks soft drinks before deciding whether to buy a drink.
Starbucks has not released the price reduction plan, but it said in its announcement that it plans to lower the price on the following products: – Mint Chocolate Bar (Regular): $3.99/ounce, $4.99 for a 16 ounce or 64 ounce bar.
-Chocolate Coffee (Regular): $4/ounce.
This will be the first time Starbucks has lowered the price for a drink that is sold in bulk.
In an effort to compete with Starbucks’ rivals like Dunkin Donuts, Dunkin and Chipotle, Starbucks said it would also offer Dunkin or Chipotle drinks at its regular prices.
A Starbucks spokesperson said in an email that the new pricing plan is part a broader effort to improve the quality of its products.
We are excited to announce a new price reduction on our soft drinks,” the Starbucks spokesperson wrote.
While the Starbucks announcement is a welcome move, some are concerned about the potential health risks associated with the price hike.
Dr. Frank Baumgartner, director of preventive medicine at the University of California, San Francisco School of Medicine, told Business Insider that while it is nice to see Starbucks lowering the prices of its regular drinks, “we need to do better at eliminating caffeine from the diet.””
The potential risks of caffeine consumption for heart disease, stroke and cancer are far greater than the risks of coffee drinking,” he said.”
There is an oversupply of caffeine in the United States.
If we don’t have a better way to cut back on coffee, we could be looking at more deaths, hospitalizations and deaths from heart disease.
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